*We are no longer accepting applications for this course*
Today, organisations need to be able to identify trends and effectively make predictions about changes in the future, based on those trends. It is also important that they fully understand how to make the most of data visualisation, and use this to their advantage. They need to be aware of network dynamics, and how these factors can affect their performance, as well as fully understanding the role of marketing to the success of their organisation, and the importance of effective evaluation. Delivered by the Business and Local Government Data Research Centre and Essex Business School, this course will provide attendees with an introductory understanding of tools, techniques and software packages that can be used by businesses, and researchers with an interest in this field, to make the most of their data to improve effective decision-making.
10-Jul Andrew Lovett & Gilla Sunnenberg
An Introduction to QGIS – In this session, Professor Andrew Lovett (University of East Anglia) will give attendees a brief understanding of GIS and an introductory demonstration of the QGIS software. The workshop will consist of an introductory talk and a series of practical lab exercises (using the QGIS software) that will allow attendees to put their acquired skills into practice. Attendees will then be able to participate in a closing Q&A session.
11-Jul Peter Barbrook-Johnson & Kavin Narasimhan
An Introduction to Agent Based Modelling (ABM) ABM is a computational modelling approach in which we build simulations of social and policy processes in an attempt to understand better those processes. In this session Dr Peter Barbrook-Johnson, from the Policy Studies Institute at the University of Westminster, and Dr Kavin Narasimhan, from the University of Surrey, will provide attendees with a basic understanding of agent based modelling, and then allow attendees to explore the NetLogo modelling software for themselves with several short lab exercises, to enable them to begin putting their knowledge into practice.
12-Jul Marianna Marra
An introduction to Social Network Analysis – In this session, Dr Marianna Marra (Essex Business School) will give attendees an introduction to Social Network Analysis (SNA). She will present theoretical and practical issues relevant for the analysis of social relationships between people, organisations and technology. SNA is very useful in mapping different kind of relationships and detect data patterns in economic and knowledge networks. This session aims to provide attendees with an introductory understanding of networks’ dynamics in different context.
13-Jul Paurav Shukla
Experimentation Process – Experiments are the lifeblood for almost any discovery. From Archimedes’ Eureka moment to Pavlov’s classical conditioning to Seligman’s learned helplessness, experiments have provided us breath-taking insights and propelled our understanding in every domain of knowledge. In this workshop, we shall discuss principles of experimental design and learn important experimental design terminology. In the course of the day, you will learn how to design user-centred experiments, run them, and analyse data from these experiments. We shall explore design issues pertaining to measurement, scaling, sampling and the important aspects of validity and reliability. Using these building blocks, you will learn different types of experimentation techniques, and how to employ them appropriately in a marketing and business management context. Finally, you will learn how to analyse experimental data using SPSS and contribute to the body of knowledge and practice. Join in for your own journey into discovering.
14-Jul Jim Vine & EasyJet Case Study: Data Analysis in Business
Keynote Speaker: Data Analysis in Business – Alberto Villaverde (Easyjet)
What Works? Processes and techniques for evaluating the effectiveness of interventions
In this session, Jim Vine, Researcher at the Business and Local Government Data Research Centre, will provide attendees with an understanding of the concepts that are most important when intending to establish whether particular interventions are effective. He will outline a process framework which is useful in maximising the robustness and impact of findings, provide an overview of techniques that are available to establish what works, and give a brief introduction to other types of evaluation that are useful alongside your evaluation of effectiveness.
In the final session of the day, our EasyJet Keynote speaker Alberto Villaverde will give attendees an insight into his role, and discuss how data analytics is used in business
To apply for this course complete the Summer School online application choosing the ‘1N’ option from the session one, full day, course selection drop down menu.