Rob Johns is a Professor in Politics in the Department of Government at the University of Essex.  Appointed at Essex in 2010, his previous post was at the University of Strathclyde in Glasgow.  Rob’s research is in the fields of political psychology, public opinion and electoral behaviour.  He has published various books and articles based on analyses of public opinion data and is currently investigating the role of fear in political decision-making.

Course Content
It has never been easier to get hold of survey data.  But they still need to be analysed.  This course provides an introduction to a wide range of statistical techniques that are used with survey data – including survey experiments.  We begin with core concepts – means, deviations, distributions, confidence intervals, and so on – and then move on to the core statistical methods, covering crosstabulation, t-tests, analysis of variance, correlation, and various forms of regression.  These methods will be demonstrated using the computer package SPSS and a variety of example datasets.  Students can also bring their own datasets on which to practise the different methods.

Course Objectives
Participants will become adept in using a wide range of statistical methods for analysing survey data.  These methods are widely used by both academic and professional researchers in a wide range of fields: political science, sociology, psychology, health sciences, sports science, marketing, and so on.  Participants will also acquire a good working knowledge of SPSS, the most commonly used package among survey researchers, although support will be given for those wishing to use other software.  In addition to boosting participants’ current skills, this course also serves as a springboard for the study of more advanced statistical methods – many of which are available in later sessions at the Summer School.

Course Prerequisites
This is an INTRODUCTORY course.  Participants are not required or assumed to have anything more than basic mathematics. There will also be a full introduction to SPSS, the computer program that we will use.

Representative Background Reading
Since this is an introductory course, participants are not required to do any prior reading.  However, those a bit nervous about confronting statistics may benefit from a quick look at the gentle introduction provided by:

Salkind, Neil J., 2017. Statistics for People Who (Think They) Hate Statistics (6th edn.), Thousand Oaks, CA: Sage.

Day 1: Variables and their characteristics I

• research questions;
• hypotheses;
• independent and dependent variables;
• correlation and causation;
• prior and intervening variables;
• interactions; levels of measurement; measures of central tendency

• what SPSS looks like;
• how to navigate around it;
• the .do file; simple tables;
• obtaining measures of central tendency

Day 2: Variables and their characteristics II

• measures of dispersion;
• frequency distributions;
• normal, skewed and bimodal distributions;
• why distributions matter

• obtaining measures of dispersion;
• graphing distributions;
• entering survey data

Day 3: Probability, hypotheses and significance testing

• probability and the area under the normal curve;
• standardising scores;
• comparing normally-distributed variables;
• the logic of inferential statistics;
• standard errors; confidence intervals;
• hypothesis-testing;
• the concept of statistical significance

• calculating standardised scores,
• standard errors and confidence intervals;
• testing distributions for normality

Day 4: Testing differences between means I: t-tests

• comparing means across two groups;
• t-tests for independent samples;
• t-tests for dependent samples;
• effect sizes.

• t-tests in SPSS;
• recoding variables

Day 5: Testing differences between means II: ANOVA

• comparing means across multiple groups;
• one-way ANOVA; post-hoc tests;
• effect sizes;
• multi-way ANOVA;
• interpreting and illustrating interactions.

• illustrating interactions

Day 6: Correlation and bivariate regression

• the idea of correlation;
• the Pearson correlation;
• correlation and prediction;
• scatterplots and lines of best fit;
• regression equations;
• residuals;
• accuracy of prediction and R2;
• standardising regression coefficients

• correlations and regression in SPSS;
• scatterplots and lines of best fit;
• dealing with non-linear relationships

Day 7: Multiple regression

• why multivariate regression;
• collinearity and multicollinearity;
• partial coefficients;
• categorical and dummy variables in regression;
• multiple regression equations;
• comparing coefficients;
• model specification,
• parsimony and R2;
• re-specifying models

• multiple regression in SPSS;
• recoding categorical variables;
• collinearity diagnostics

Day 8: Crosstabulation and measures of association

• reading crosstabs;
• the chi-squared statistics;
• measures of association;
• introducing layer variables;
• reading interactions from crosstabs

• crosstabs in SPSS;
• cell options;
• chi-square tests;
• obtaining measures of association

Day 9: Logistic regression

• why avoid linear regression with dummy dependent variables;
• from predicted values to predicted probabilities;
• odds and log odds;
• interpreting logistic coefficients;
• odds ratios;
• model fit,
• pseudo-R2 and improved prediction;
• extensions to binary logit

• logistic regression in SPSS;
• interpreting the results;
• post-estimation options

Day 10: Data reduction, scaling and reliability

• why data reduction;
• exploratory versus confirmatory approaches;
• principal components analysis and factor analysis;
• extraction and rotation;
• interpreting factors;
• types of scaling;
• developing and evaluating scales;
• measures of reliability

• PCA and factor analysis in SPSS;
• illustrating dimensionality;
• saving factor scores;
• obtaining measures of reliability